Duni’s ambition is to create Goodfoodmood® wherever people come together to eat. This covers a greater whole than the products themselves, and also includes assumption of responsibility throughout the chain by working in a manner that creates positive conditions for the future.

OUR BLUE MISSION

As a vertically integrated company, Duni operates within many areas. Control over the entire chain, from material development to converting and distribution, provides favorable opportunities to influence and drive development in the industry.

Clear objectives and structures are needed in order to do so. Thus, Our Blue Mission was created as a comprehensive CSR program which describes the Group’s work within different areas such as the environment, product safety, social responsibility, social rights and business ethics. The program has resulted in specific targets, to be achieved not later than 2020. These include the ambitious target of 100% fossil-free production and a 20% reduction in energy consumption between 2010 and 2020.

SOURCING OF RAW MATERIALS

An important part of the work involves continuously reviewing the source of the raw materials. Most of Duni’s products are based on pulp. Responsible forestry and paper extraction is thus a top priority area. The work involves various methods for tracing the source of the raw material, in order to avoid illegal logging. In addition to complying, of course, with the EU’s Timber Regulation (EUTR), Duni is also certified in accordance with the Forest Stewardship Council® (FSC®). This is an independent international members’ organization that promotes environmentally conscious, socially beneficial and economically sustainable use of the world’s forests. FSC® has developed an extensive regulatory program concerning environmental governance, forestry and economy. Compliance with the program is a prerequisite for obtaining certification. Currently, more than 90% of Duni’s paper material is FSC®-certified. Most of the timber is derived from Nordic forests.

MATERIALS WITH AN ENVIRONMENTAL PROFILE

The program also covers other materials and chemicals used in the production process. Consequently, biologically degradable alternatives are prioritized in production, which lead to offerings with an environmental profile. The work has generated results. For example, Duni’s entire unicolor range of napkins now carries the OK Compost® mark. The marking is awarded only to products that are biologically degradable at an industrial composting site. It also guarantees that the chemicals used are not detrimental to the environment. This makes the products a good choice also where industrial composting is unavailable.

Renewable and plant-based materials are also interesting for Duni. During the year, bagasse (a byproduct from sugar production) has been used to an ever greater extent for products within, particularly, take-away. As a natural, formable and fully compostable alternative it satisfies all of the criteria for being a good environmental material. More products made of bagasse will be developed in 2017, while the search for new, climate-conscious materials continues.

Several of the environmentally adapted products have been brought together under the ecoecho® name, a brand which satisfies certain demands in terms of, among other things, resource efficiency, renewability, compostability and responsible forestry.