The Duni brand

HOW WE RELATE TO THE WORLD

The Duni brand stands for food, people and design, which is expressed in our brand platform Goodfoodmood®. Duni’s products create an elevated meal experience and positive exchange between people, in any eating and drinking occastion.

FEELINGS, MEETINGS AND RELATIONSHIPS

The brand is thus about feelings, meetings and relationships. Everything Duni does is with the aim of fulfilling Goodfoodmood: from the development of products and concepts that contribute to great meals to the purchase of sustainable materials that make as little of an environmental impact as possible. Through this, Goodfoodmood has become Duni’s brand promise, which is fulfilled by being responsive to the needs, requirements and wishes of the outside world. This applies in particular to people’s new ways of eating.

CHANGED MEAL BEHAVIOR

In recent years, the need for ready meals has changed in many ways. Less food is being prepared at home. In grocery stores, one can buy groceries, purchase and eat ready-made meals on the spot or on the go. At the same time, a growing number of companies are delivering ready meals right to people’s doors. Goodfoodmood and the Duni brand are a guarantee to customers that they are getting products and concepts that live up to these changed market conditions.

THE BRAND IN PRACTICE

One of the clearest examples of how the Goodfoodmood brand promise is fulfilled is the new Amazonica concept, developed in 2017. It is created in collaboration with the design duo Bernadotte & Kylberg and consists of plates, bowls, cutlery and napkins. The products, which fall under the ecoeecho® environmental classification, are made from renewable and compostable materials. The design is both functional and stylish, and together with the environmental sustainability of the products, creates a positive experience. Amazonica is the first ecoecho concept that Duni has developed in collaboration with an external design partner, and is just a glimpse of what the future holds. Amazonica and ecoecho both build the brand and are a direct result of it.

GOODFOODMOOD AS AN INTERNAL PLATFORM

In 2017, the brand was in focus within the organization as well. The Company has welcomed many new employees in recent years, including through the acquisition of companies in Europe and Asia. During the year, executives from Duni’s various operations participated in a conference with cooperation as its theme. The goal was to create good relationships, exchange knowledge and gain an understanding of the brand. Goodfoodmood serves as a guiding principle and starting point for enabling Duni to offer more relevant customer offerings with clear commercial benefit.