STRATEGY

A platform for growth

In late 2018, Duni launched a new strategy for 2019–2023 to be better at tackling external and market changes. This will defend and strengthen Duni’s position as the market leader in Europe and support the company’s growth in other markets, such as Asia and Oceania. Two main points of the strategy are increased customer and environmental focus.

WHY A NEW STRATEGY?

  • Growth in focus

  • Global trends

  • Changed customer needs and behaviors

Growth in focus

The long-term goal of the strategy is to improve growth. The short-term focus is on profit.

Global trends

  • Digitalization
  • Customization
  • Sustainability
  • Increase in take-away

Changed customer needs and behaviors

The world around us is changing and it’s important for Duni to keep up. The strategy is based on Duni’s strengths and aims to meet customer needs throughout the customer journey. The idea is to focus on and improve in the area where Duni’s strengths and the customers’ needs overlap in digitalization, customer-specific solutions, including services, and eco-​profiled products.

Duni’s strategy pyramid

Duni’s 2019–2023 strategy has been visualized in a pyramid with five prioritized areas. There are several initiatives for each area.

THE MOST ATTRACTIVE END-CUSTOMER EXPERIENCE

Activities such as:

  • Pilot projects involving the customer experience
  • B2B E-commerce

THE BEST PARTNER FOR SUSTAINABLE SOLUTIONS

Activities such as:

  • Eco-products for every goodfoodmood® occasion
  • Solutions for a closed loop

CUSTOMIZED CONCEPTS

Activities such as:

  • Value-based pricing
  • Several services in offering

A DIGITALIZED AND EFFECTIVE SUPPLY CHAIN

Activities such as:

  • Investments in airlaid
  • Decreased complexity in production

THE DUNI WAY

Activities such as:

  • Focus on internal communications
  • Revise Duni’s core values