Corporate development
Ensures implementation of our strategy
The Corporate Development department works from a Group-wide perspective in areas such as strategically important acquisitions to secure future competitiveness. The department’s overall mission is to provide extra strength and progress in the implementation of our strategy and analyze what’s happening on the market to identify both opportunities and risks.
THEME: EXPERIENCE
“In 2019, we worked hard to clarify our strategy so that customers would see the Duni Group as a partner that adds value, not just a product supplier. We will drive innovative and sustainable solutions for both highly refined products and bulk products.”
Magnus Carlsson, Director Corporate Development
Advancing the strategy
One of the priorities of Corporate Development in 2019 was to implement the Duni Group’s new business strategy that was launched in 2018. These efforts were pursued in close collaboration with management to make the Duni Group’s future offering even clearer.
Added customer value with value-based pricing
The value-based pricing initiative was once again one of Corporate Development’s most important areas of activity in 2019. The initiative aims to make the Duni Group more responsive to customers so that we can understand their situations and needs better. The goal is to more specifically be able to match the offering’s price to the perceived value for the customer and clarify what the Duni Group can deliver, including beyond the products themselves. An extensive investigation phase was conducted in the first half of the year. This was followed by an implementation phase that will also be continued into 2020.
New acquisition strengthens environmental profile
The 2018 acquisition of BioPak in Australia strengthened the Duni Group’s environmental profile and was strategically important in Oceania – a prioritized market – but also for sustainable meal packaging in Europe. A supplementary acquisition in Australia, of Horizons in 2019, is a further step on this path. Similarly to BioPak, Horizons offers sustainable packaging for food and take-away, but with a focus on customer-specific comprehensive solutions. The acquisition gives us access to key skills, logistics solutions and supplier networks that can secure future deliveries of materials such as bagasse in a market that is growing globally.
Efficiency improvement in the value chain
The Duni Group mainly supplies customers from its premium product range. These are high-quality solutions that are generally eco-profiled. In 2019, we worked to reduce the complexity of our product range in order to streamline the production process and thus cut costs. Another key initiative was to improve the quoting process by mapping the market and speeding up internal processes.
