Strategy

A platform for growth

In late 2018, we launched a new strategy for 2019–2023 in order to lay the foundation for an even more sustainable and customer-focused organization.

The underlying causes were external changes that resulted in a need for the Duni Group to create an organization and operations that are in a better and more flexible position to cope with these changes as well as new changes in the future.

The goal of the strategy is to strengthen the Duni Group’s position as a market leader in Europe and support our growth in other markets, where Oceania in particular is a priority. In 2019, we continued our efforts to implement the strategy and achieved several positive results.

Growth in focus

The long-term goal of the strategy is to improve growth.

Global trends

Digitalization
Customer customization
Sustainability
Increase in take-away

Changed customer needs and behaviors

The world around us is changing and it’s important for the Duni Group to keep up. The strategy is based on the Duni Group’s strengths and aims to meet customer needs throughout the customer journey. The idea is to focus on and improve in the area where the Duni Group’s strengths and customer needs overlap in digitalization, customer-specific solutions including services and eco-profiled products.